Long term client and collaborator, Gelateria Naia, has extended their gelato and sorbetto into a new format – the 14oz small tub. On this project, their signature orange was used as a background for the color-coding used on each flavor. Presented mostly in a top down freezer in grab-and-go areas, having a strong color presence on the lid was integral.
A major update / minor evolution to this brand was shifting their name on the packaging from Bar Gelato by Naia (also their namesake and inaugural product) to just Naia. Originally Bar Gelato made sense because it was their only product. However with the addition of sorbetto to the line-up, food regulations and approval got trickier with how the brand name only accurately described part of their product line. With this most recent packaging, Naia takes the lead as the brand name, and sorbetto and gelato can be used as the product identifier. Hierarchy on packages is critical for both the consumer, stocker, and fulfilling legal requirements. Pistachio is shown here because it’s my favorite flavor.
From a production standpoint, the cup was designed to be a standard issue brand orange with universal information, with a white scalloped template area into which a circular sticker could be placed to differentiate flavor. This type of design works well for product lines where it is hard to predict exact quantities of specific flavors, where flexibility in quantity/distribution of flavors is key, and when very small runs of speciality flavors are common. Naia often produces seasonal or specialty flavors, always experimenting with local producers to find nuanced and specific flavors. The rim of the cup was also a universally produced element, while the top of the lid was custom to each flavor.
A series of icons associated with each flavor has been used across many of Naia’s products, so they were employed again to provide a subtle indicator of the simple and pure ingredients. The custom lettered blocky font previously used in the logotype is now the headliner, providing some visual crossover recognition, as consumers were used to seeing BAR GELATO large and in charge on the previous packaging. And now, for a National Geographic-esque photo of a herd of gelato/sorbetto migrating across the icy plains of your nearest Whole Foods freezer case.
After the first round of brand lettering done in 2016 went over well and was used extensively, Tofurky requested another batch of phrases to be illustrated to build out their brand assets even further. While a variety of lettering styles is represented, two main goals of this series was to have some consistent details throughout and have each phrase take up about the same proportion of space so they were easy to use in groups or in similar areas of packaging, POS, and other areas of branding.
Over the years I have done many projects and non-projects with my intrepid foodie friend, Jen Stevenson. From her first guidebook and blog, to watching her become an award winning author for The Picnic and The Campout, we have eaten our way through a decade of friendship.
On the side, Jen churns out young adult literature and publishes them as e-books – the latest being Born to Bake, a story about a teen who enters a baking competition to earn money to go to culinary school in France. To add another book collaboration under our belts, I created the cover for it. Bake it ’til you make it!
This year is extra special because I had the opportunity to design some scandinavian-inspired promotional gift wrap paper in collaboration with Laura Luethje from West Coast Paper Solutions and Randy Murray from Brown Printing. So without further ado…
To create a series that was Christmasy without being too over the top, I opted for some patterns that kept it classy – abstract red ribbons and a snowflake flurry. On the back a tiered landscape of wintertime activity is revealed in tonal grays with pops of red, making it easy to mix and match between the three designs.
The WCP holiday wrap promo happens every year, and this year I was lucky enough to have Laura ask if I would create the designs. While West Coast Paper donated paper and I donated design, Brown Printing donated printing for a final product of two 2-sided promotional sheets produced on 70# Titan Dull Text.
As a bonus, I slipped a non-holiday side onto one of the sheets. Hand drawn with black ink and digitally colored, the feather pattern is an excerpt of a twelve feather series from a few years ago. Hopefully it gives the gift wrap a life past December.
This fall I participated in a group art show organized by The Brigade, with the theme featuring portraits of women who are pioneers in technology. The show was titled Femme & Function and featured a wide range of mediums and contributions all made for silent auction bidding with proceeds going towards Girls, Inc – you can read more about it here on Medium.
I used the opportunity to create “off screen” with collage paper I had on hand, including an incredibly soft vintage piece of Swedish wallpaper I had received as gift wrap several years ago. This paper is so soft it’s almost a blanket, with gold and white screen printing worn down by time. My subject matter was Ada, Countess of Lovelace. I had read about her previously when doing some work for Code/Art (here and here) and had been taken by her interesting life. Trying out a new medium definitely gave me appreciation for true collage artists. My results are rudimentary, but the concept of a modern twist on the classic victorian portrait fits Ada and her before-her-time story well.
Portrait of Ada Lovelace
cut paper / mixed media
As one of the pioneering women entrenched in developing computing technology and code, the accomplishments of Ada Lovelace (1815-1852) are often discounted, minimized, or attributed to her teacher and collaborator Charles Babbage, who concepted the first digital programmable computer. What most can agree on, however, was that Ada was the first to imagine the powers of computing applying to more than just numbers – she made the leap that numbers could represent anything, and therefore computers could be used to analyze innumerable sets and types of data, instead of solely numerical tasks.
Another test in using Posca markers, this time in a smaller format and combined with collage paper bits taken from the Mohawk Paper Maker’s Quarterly publication.
I’ve been testing out working with Posca Markers, which are opaque liquid ink markers. Advertised as “mark vividly on any surface” I’ve found that the type of paper used really makes a difference in how they lay down (or tear up the paper), and that some colors seem more opaque than others. Testing out a new tool or material always takes some getting used to, especially if you have an idea of how it’s supposed to work versus how it actually works. So far the best success I’ve had with Posca Markers are for simple pieces.