Holiday Gift Wrap AKA Pattern Palooza!


It’s that time of year again! The time when Danes, half-Danes, quarter-Danes and honorary-Danes go deep into Danish Christmas traditions, as previously documented here, here, here and here.

This year is extra special because I had the opportunity to design some scandinavian-inspired promotional gift wrap paper in collaboration with Laura Luethje from West Coast Paper Solutions and Randy Murray from Brown Printing. So without further ado…

Four rolls of West Coast Paper and Brown Printing collaboration on holiday promotional gift wrap.

Red ribbon and silver snowflake flurry gift wrap paper patterns.

To create a series that was Christmasy without being too over the top, I opted for some patterns that kept it classy – abstract red ribbons and a snowflake flurry. On the back a tiered landscape of wintertime activity is revealed in tonal grays with pops of red, making it easy to mix and match between the three designs.

Tonal gray gnome village pattern with scenes from winter.

Red ribbon and silver snowflake flurry gift wrap paper patterns, along with gnome winter landscape in tonal grays.

Gift wrap patterns on presents: red ribbons, silver snowflakes and tonal gray gnome villages.

The WCP holiday wrap promo happens every year, and this year I was lucky enough to have Laura ask if I would create the designs. While West Coast Paper donated paper and I donated design, Brown Printing donated printing for a final product of two 2-sided promotional sheets produced on 70# Titan Dull Text.

As a bonus, I slipped a non-holiday side onto one of the sheets. Hand drawn with black ink and digitally colored, the feather pattern is an excerpt of a twelve feather series from a few years ago. Hopefully it gives the gift wrap a life past December.

Illustrated feather hand drawn gift wrap pattern or wallpaper.

Illustrated feather pattern gift wrap with watercolor specs.

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