Jefferson County Cultural Coalition


I grew up in Madras, surrounded the dusty high desert of Central Oregon. It was a small town when I lived there, and it’s still a small town, although the last two decades has seen the town acquire a few stoplights, a prison, and even a swimming pool and performing arts center.

However, Madras has never been a place that is about the typical amenities. It’s about the various cultures that live there and the natural environment that they share. Originally called “The Basin” from the valley it sits in, with craggy plateaus on all sides, this geographical feature was the visual center of designing a logo for the Jefferson County Cultural Coalition.

A modern style was used to render a logo and a seal. The main hero is the topography of the area that typifies Madras, which forms the “J” monogram for the county seat of Jefferson County and ties back to the previous logo’s monogram. A palette of dusty tans, golds and burnt brown keep things neutral so that any other internally created imagery won’t compete with the branding.

Logo redesign for Jefferson County Cultural Coalition.
Willow Creek trestle in Madras, Oregon.

This project was pro-bono, for my mother and other board members who work to support the arts and heritage of the area with project grants.

Friday and Company Branding


Every once in a while a project comes along where your intuition lines up just right with the vision of the client, so the creative negotiation that is usually a part of the creative process is….gone. This project was like that, and I think I entered something of a “design flow state” while working on it.

Having roots in Scandinavia means I often veer naturally to the side of simplicity and minimalism (side note: Real Danes might look at this branding and exclaim “oh my! how quaint and busy!”). This turned out to be the perfect match for Friday and Company – a real estate and interior design duo of native Swede Calle Holmgren and American Nicole Wear who has a hard streak of Scandinavian style in her interior design work.

Friday and Company logo with text styled buttons, font selections, and a series of small icons including a dala horse "real simple real estate" badge.

A chunky, friendly logo conveys both the fun Calle and Nicole have at their jobs, but also their approach to working together and directly with their clients. This look also stands out quite a bit in the real estate sector – especially in the real estate signs (below) which are visible from a mile away (possibly even space). To sum up their brand, a series of spreads was created to show the brand from straight-laced to fun-filled in the span of just a few pages.

Online we created a site that was to-the-point and lifestyle oriented, with user flows for selling, buying and design. All roads lead to working with Calle and Nicole, so extra attention was paid to about page and a Q&A section getting to know them (apparently they are very taco motivated). In addition to the site, Friday and Company also has a well-trafficked Instagram feed.

Friday and Company website design for homepage and seller flow page. Staging houses for a sale makes a huge difference in time on the market and buyer impression.
Friday and Company website - House + Hemma. Taking a holistic approach, design and staging is integrated into their realty business.
Working directly with clients is one of their main differentiators and why they keep their business small and personal.

Working with Ryan Galloway on writing and Jessica Berardi on web development was also a real pleasure. Creating a voice, both written and visual, and then having it executed just as imagined is such gift. The print collateral was produced at both Brown Printing and Anders Printing in Portland.

Business cards for the duo reflect their Swedish ties.
Standing out in the market with a bold sign allows for visual recognition even for a small company.

Promotional brochures for each house take on an editorial feel, catering the content of each sales piece to the house it is representing. For this modern house listing I even got to work in this Winston Churchill quote: “We shape our buildings, thereafter they shape us”.

Marketing materials and takeaway items that are on-brand reinforce Friday and Company's high professionalism and personal touch.

A series of simplistic blocky icons were created to supplement the other brand elements – namely pink, and two nearly mono-line fonts (Campton and School Script (yes, School Script!)). Between these few simple ingredients, a variety of mixing them up allows the brand to be straightforward and serious or offbeat and fun, depending on the needs of the message and medium.

A series of simple and bold icons were created to add flair to an otherwise minimal brand look.

Check out Calle and Nicole online at www.fridayandcompany.com or on Instagram.

Icebreaker Book Diagrams


ICEBREAKERS - icons for the four types of activities

A few years ago I worked on the Icebreakers book – an activity book that combines movement and song to get large choral groups warmed up in a fun way. Developed by a Danish high school classmate and his modern a cappella group Postyr, the book is for sale at Break the Ice.dk.

This spring they published a second edition of the book, so I worked on a new series of diagrams to support the directions for each activity. The style of the illustrations was intentionally loose to allow for easily shaping the characters to various poses and configurations, which focused more on the action of the activity rather than the details of the characters.

Hire an Esquire Iconography


Earlier this year I worked on brand explorations for Hire an Esquire, an online service for finding the right legal consultant for a project. The illustrations and icons – set on making the legal profession and process of hiring a lawyer seem approachable, easy and fun – helped the internal team decide the overall direction their rebrand should take.

Hire an Esquire - choosing the right lawyer is easy. A lawyer for hire jumping out of a tablet, ready to work on freelance projects.

A blocky bold style was used with the companies selected teal and orange palette. With such strong colors, the rest of the elements were kept very simple and used knockouts of white.

Series of icons for law firm including quill pen signing, light bulb, search function, smart glasses, signature bubble, conversation and thought bubble.

Stand-alone icon style was also explored to show how small visual accents could strengthen the brand presence when used consistently throughout their new site. While the final brand look ended up being a little more serious and traditional, the exploration process was key in helping decide how far to push the needle in their field.

Icon set for Hire an Esquire - network, briefcase, selecting a lawyer, top notch, searching resumes, paying/payment, requirement fulfillment, checklist/clipboard, lawyer profile, checklist, signing a document, connecting the dots.

Code/Art Shirt and Event Materials


For the 4th annual Code/Art Miami event, non-profit client Code/Art wanted a new design for their participant and volunteer shirts. Previously I had made a series of pins and stickers using small icons, but for this project we created a larger Code/Art constellation design in 3-colors that could easily be printed on two different t-shirt colors (purple for participants, teal for volunteers).

Code/Art t-shirt design with a girl throwing code snippets into the sky to form a Code/Art constellation.

The t-shirt features a girl throwing code snippets into the sky to form a Code/Art constellation. Printed at Custom Ink, the design was arranged so that each color on the purple shirt translated directly to a color on the teal shirt to keep costs low on printing materials and time.

Code/Art participant shirt in lilac.

Over the last two years I had designed a series of enamel pins and decals/stickers that were given out to participants. These assets were leveraged internally to create a cohesive look for their events – a strong example of how using a few elements consistently can go a long way in creating a recognizable brand look.

Code/Art event participants and teachers.

Because I still love me a good enamel pin collection, here is a repost of the series of enamel pins and stickers created over the course of a few mini-projects. These were designed for Code/Art participants – girls in their tweens and teens who explore code through art & creativity in guided Code/Art workshops. Read more about Code/Art on their website.

Enamel pin trio: 01100111010111 code sunglasses (cool shades), a </> heart, and code girl banner.” class=”wp-image-8341″/></figure>



<figure class=
Code/Art donor pin inspired by participant art - featuring a constellation portrait of a young girl.
Girls in STEAM - Code/Art participants and teachers work on projects and take pictures in front of their photo booth.

Naia Gelato Cup Packaging


Long term client and collaborator, Gelateria Naia, has extended their gelato and sorbetto into a new format – the 14oz small tub. On this project, their signature orange was used as a background for the color-coding used on each flavor. Presented mostly in a top down freezer in grab-and-go areas, having a strong color presence on the lid was integral.

A major update / minor evolution to this brand was shifting their name on the packaging from Bar Gelato by Naia (also their namesake and inaugural product) to just Naia. Originally Bar Gelato made sense because it was their only product. However with the addition of sorbetto to the line-up, food regulations and approval got trickier with how the brand name only accurately described part of their product line. With this most recent packaging, Naia takes the lead as the brand name, and sorbetto and gelato can be used as the product identifier. Hierarchy on packages is critical for both the consumer, stocker, and fulfilling legal requirements. Pistachio is shown here because it’s my favorite flavor.

From a production standpoint, the cup was designed to be a standard issue brand orange with universal information, with a white scalloped template area into which a circular sticker could be placed to differentiate flavor. This type of design works well for product lines where it is hard to predict exact quantities of specific flavors, where flexibility in quantity/distribution of flavors is key, and when very small runs of speciality flavors are common. Naia often produces seasonal or specialty flavors, always experimenting with local producers to find nuanced and specific flavors. The rim of the cup was also a universally produced element, while the top of the lid was custom to each flavor.

A series of icons associated with each flavor has been used across many of Naia’s products, so they were employed again to provide a subtle indicator of the simple and pure ingredients. The custom lettered blocky font previously used in the logotype is now the headliner, providing some visual crossover recognition, as consumers were used to seeing BAR GELATO large and in charge on the previous packaging. And now, for a National Geographic-esque photo of a herd of gelato/sorbetto migrating across the icy plains of your nearest Whole Foods freezer case.

Tofurky Lettering


After the first round of brand lettering done in 2016 went over well and was used extensively, Tofurky requested another batch of phrases to be illustrated to build out their brand assets even further. While a variety of lettering styles is represented, two main goals of this series was to have some consistent details throughout and have each phrase take up about the same proportion of space so they were easy to use in groups or in similar areas of packaging, POS, and other areas of branding.

Let's Yum This Thing - rallying cry in hand lettered typography for Tofurky.
Quartet of hand lettered phrases: taste bud high five, pickle's plus one, say yum, and up with flavor.
Yum For All hand lettering.
A Bun's Best Friend and Fork Friendly banner hand lettered phrases.
Small hand lettering bits and pieces: chomp chomp chomp, munch munch, takes yum to know yum, best friend of the tastebud, and friendliest food on the plate.

Born to Bake Book Cover


Over the years I have done many projects and non-projects with my intrepid foodie friend, Jen Stevenson. From her first guidebook and blog, to watching her become an award winning author for The Picnic and The Campout, we have eaten our way through a decade of friendship.

On the side, Jen churns out young adult literature and publishes them as e-books – the latest being Born to Bake, a story about a teen who enters a baking competition to earn money to go to culinary school in France. To add another book collaboration under our belts, I created the cover for it. Bake it ’til you make it!