Tofurky Lettering


After the first round of brand lettering done in 2016 went over well and was used extensively, Tofurky requested another batch of phrases to be illustrated to build out their brand assets even further. While a variety of lettering styles is represented, two main goals of this series was to have some consistent details throughout and have each phrase take up about the same proportion of space so they were easy to use in groups or in similar areas of packaging, POS, and other areas of branding.

Let's Yum This Thing - rallying cry in hand lettered typography for Tofurky.
Quartet of hand lettered phrases: taste bud high five, pickle's plus one, say yum, and up with flavor.
Yum For All hand lettering.
A Bun's Best Friend and Fork Friendly banner hand lettered phrases.
Small hand lettering bits and pieces: chomp chomp chomp, munch munch, takes yum to know yum, best friend of the tastebud, and friendliest food on the plate.

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