Will be back when the hamster wheel slows down, circa 2019.
Will be back when the hamster wheel slows down, circa 2019.
Another month, another Launch art show! Last month I showed an excerpt of ever-changing feathers. This month I am contributing a new format of my Love Bird enamel pin – namely giving it a frame and a bit more blue sky. In addition to a framed pin, there will be a gaggle of pins for sale at the very affordable art price of $10. Come to the show (info below), or read more about the original inspiration for my little love bird.
Portland’s First Thursday @ Conversa
Theme: Proud as I am
June 7, 2018 from 6-9pm
734 NW 14th Ave, Portland OR
One of my favorite types of design projects is packaging – specifically food packaging. It is also one of the more fickle types of projects. Sometimes products miss their window of opportunity, sometimes start-ups aren’t able to get an investor to put the product on shelves, sometimes budgets fall through or a product line is re-oriented. Specialty products are sometimes explored up until launch, at which point they are deemed unviable. Once an entire project was derailed due to a macadamia nut shortage. You just can’t plan ahead for these kinds of things!
Because of this, I have worked on almost as many packaging projects that have been shelved than have actually reached shelves. Gelateria Naia is my one exceptional client that has taken every product I’ve worked on to market (see a few projects here and here, with more in the works!). Even the packaging projects that make it to market often take a YEAR OR TWO between packaging design and hitting shelves. This is like 1,948,465 years in “designer years” – it’s definitely not an exercise in instant gratification.
Last year I worked on chocolate wafer packaging for a company that packages US and European products for the Chinese market. Because of quality perception and some food scares, the design brief presented an interesting mix of designing in a way the Chinese market was used to (bold, zingy, pop!) while making the product look and feel European-based. Unfortunately the project was put on hold, but I wanted to share a direction from the initial design round (with a placeholder product name). A more traditional approach was selected as the final, where I got to practice drawing the Swiss Alps and milk splashes, but is not shown here because it hasn’t been released. So while not everything makes it to market, it doesn’t mean it isn’t sweet!
I recently received my first copy of Offscreen Magazine as the result of collaborating with the founder Kai Brach on a coaster to be included in the issue. It’s a thoughtful and thoughtfully designed effort, so if you aren’t familiar check out the most recent issue online, or get it offline. The Future is Human – high five!
For the month of May an excerpt of my feather series will be a part of a group show at Conversa. The original series of twelve feathers was created over the course of a year, capturing the feelings of each month in regards to life changes and relationships I was experiencing at the time.
Metamorphosis: The Art of Change
May 3rd, 2018 from 6-9pm
at Conversa: 734 NW 14th Ave, Portland
Each year, the Webfooters Postcard Club has their annual show and sale. It’s a bonanza of analog print ephemera, and an analog mindset (bring cash because that’s how you pay in 1955). Plus they have the tagline “Every subject known to man can be found on a postcard” so you can’t really go wrong by covering all of your bases. I have gone several times under the organization of my intrepid design friend Melissa, and this year was no exception in finding some vintage eye candy to share.
Most projects I work on have piles and piles of unused work that don’t make it past the concept phase. This gets archived and usually never looked at again, unless I have a future project where I can use it as reference. Some of this backlog of work reminds me of all the times I tried something new or different, only to have the client choose a style that was safe or most matched my portfolio. Sometimes I’ll take rejects and rework them for my own personal edification. Mostly they languish…unless I post them on my blog!
Here are two images created for a campaign targeting both parents and teens on the same subject matter, with the headline “You got this”. This direction didn’t make the cut during an A/B social media test, in which some of the feedback was so cutting you’d wonder if people would say this to you in person. Some of the best outtakes went something like this “I hate this so much I want to look away”, “This is ugly. It looks like a child made it”, and “Pointless. Stupid”. The chosen direction (not shown) had similarly scathing comments (of course in conjunction with perfectly neutral and positive comments). Can’t please everybody!
A few years ago I made a short series of lettering pieces called Typographic Terrains, which I enjoyed drawing greatly. They were time consuming to make, though, so I stopped after a small collection had been made. Recently I was looking through some sketches from a Letter PDX event where the prompt was “blackletter”. One F caught my eye, and became something bigger than originally intended. This one was created on my iPad Pro in Adobe Sketch, so it has a slightly different/rougher quality.
A year ago I participated in an art show at Land Gallery in Portland, Oregon organized by two design friends, Cielle & Michelle. The show was a tribute to the band The Magnetic Fields’ album 69 Love Songs, which has precisely that number of songs in varying genres. Cielle and Michelle rallied 69 designers and artists to each choose a song and make a piece of art about it. My song to interpret was “I Think I Need a New Heart”.
After signing up to participate, I immediately formed a task force within my shared studio space to work on the project in a more collaborative way. Two of my studio mates joined the show (hi Jen & Drew), and we spent many afternoons brainstorming and working on our projects. My initial idea of illustrating a new heart morphed into a packaging project (my favorite kind of project) that would feature not just one package, but SIXTY-NINE packages of new hearts. In 3D. Because you don’t buy just one raisin, you buy a whole lot of them. Historically I have a tendency to go all in, whether it’s outfits, rabbits, feathers, pianos or books, books, books, and this was no different.
The first major decision was what format the package would take. Paper seemed too flimsy – I wanted people to be able to pick it up with confidence, set it on their windowsill and not have it tip over at the slightest breeze. Something that could fit in your hand and had a good heft to it. A few years earlier I had painted a piano, and the idea of painting little wooden boxes seemed attainable* and would give the right feel to the packages – real but not too overbearing.
*Hahahaha you silly fool.
Lacking a skill saw of my own, I scoured Etsy for a resource to make me a lot of tiny wooden boxes. I found several people who made giant Jenga sets, which were kind of like the boxes I wanted. After several estimates and questions about wood paint later, Anthony Mirra made me a custom set of blocks to the size of 3x2x1 inches and painted them blank white.
From my piano project I had a bunch of extra markers I hadn’t used that were industrial strength construction markers by Markal. They are thick, require lots of shaking before each use, and are made for withstanding outdoor construction site environments. EXACTLY the marker strength needed for making new heart packages. Luckily I had ordered a batch of blue and red markers which fit this project well in being limited in palette and representing the colors of blood both seen and unseen. In retrospect, I wished I had skinnier markers as the fat markers were hard to work with and limited the amount of text I could fit on a 3×2″ box.
Materials in order, it was now time to start drawing so I whipped out 12 boxes and thought….boy that took longer than I expected. And those markers take a lot of shaking to get the ink to flow just right. In fact, their industrial smell is making me feel a bit light headed. Right around this point in the project I reached the DESPAIR & DOUBT phase that is a part of many creative projects. Will I be able to finish it? What have I DONE??? This was a terrible idea! How was I going to think of phrases for 69 box fronts, 69 box backs, and 138 box sides?!?!? The main reason for PANIC was that time was running short, and I had 57 more wooden boxes to paint in addition to a full client work-load.
So I did what usually works well when I’m stressed out – applied my efficiency factor to the project. The initial set of 12 boxes had enough elements that I could apply them to batches of blocks at a time: 12 boxes of “triple stripes”, 12 boxes of “over the top ribbons”, 12 boxes of “top & bottom borders”. Combining that system with varying phrases in different lettering styles gave me 69 boxes at a much faster clip than the original 12. It also allowed the basic box elements to dry while I lettered other boxes, so I didn’t have to be quite so careful when holding the box and drawing on it (FYI drawing on a small angled 3D box with a fat liquid paint marker is harder than drawing on flat paper).
Sprinkled in between the New Hearts and Love Units are boxes with lyrics that reference other songs on the 69 Love Songs album such as “Yeah oh yeah”, “I don’t want to get over you” and “Crazy for you (but not that crazy)”. Each and every new heart is a one-off, numbered from 1-69, with almost the same amount of red hearts as blue hearts. Here are a few of my favorites…
For anyone who has experienced heartbreak (once, twice, a thousand times?), you know it comes in all forms. Accordingly, each new heart was made to fix, make light of, or prevent the endless variations of heartbreak. One of my favorite side effects of the project is how groupings of the boxes read in a lyrically repetitive way that seem to have a life of their own – Sweet young fool heart! Oh new lucky love! New true love unit!
Shout outs for this projects go to many – Michelle & Cielle for having a fun idea for a show and making it happen – my studio mates for giving feedback and enduring endless hours of marker-shaking sounds – and all the influences in my life that have somehow instilled in me the desire and ability to follow through on projects that bring me satisfaction – go big or go home, right?
Looking back, I’m glad I went the extra 68 miles because I think the project benefits from the scale in quantity. The box-by-box execution is sub-par but I love the idea that heartbreak/new love/fresh starts/first loves/last loves/ is both so prevalent that we definitely need a stockpile of New Hearts, but in each single instance it is small and mundane – ubiquitous yet excruciatingly personal at the same time. Good luck to us all.
Thanks to Ian Whitmore for photographing the new heart packages and suggesting that we make a giant stack of them. Because if there is anything more precarious than Oh New Lucky Love then it’s a whole stack of it.