Et Cetera

A Blog

  1. Bear Explains the Obvious

    On the tail of Penguin Explains the Universe and Fish Explains the Facts of Life, here is a colloquialism my dad was apt to throw around if I asked a silly question. Feel free to use it when the chase must be cut and the answer is yes.

    penguin explains the universe

  2. Mod Burger Concept Menu

    Trying new illustration styles is always fun, but sometimes there isn’t time or budget for experimentation, or a client has a specific style they want from the start. On this recent project for Must Have Menus, there was plenty of creative leeway to create something from scratch.

    The Must Have Menu’s website provides editable online menu templates for restaurants so that they can manage, update, and print their menus directly. The assignment was to use their menu building tool to show how templates can vary from the stock set of layouts provided online.

    Mod Burger typography.

    Mod Burger typography.

    The concept of a modular burger restaurant influenced a mod-retro type treatment and a layered “paper cut” digital illustration of iconic burger parts. Choosing any ingredients from a long list of options and building your own perfect burger? Get me a reservation!

    Mod Burger exploded view diagram and six sub-category icons.

    Mod Burger exploded view diagram and six sub-category icons.

    Hoping to photograph the piece turned out to be too time consuming for this small project’s limited budget, but using textures and Photoshop did enough of the trick to get the idea across.

    Testing, testing…early paper cut photo didn’t make the cut.

    Testing, testing…early paper cut photo didn't make the cut.
  3. W is for Wavelength

    W-is-for-wavelength-brainy-alphabet

    “W is for Wavelength” is part of an on-going alphabet series for kids using math, science and geography vocabulary. Have an idea for a good word? Send it my way!

  4. Umpqua Fox Tower Mural

    My latest collaboration with Umpqua Bank was to create artwork for their new Fox Tower store windows while construction was taking place. Eschewing the standard construction site graphics of some big type declaring “coming soon”, we opted for a truly Portland vignette by putting a bird on it.

    Helping customers attain their goals and dreams and tending to their finances as a part of that was visualized through a bird finding home to its nest, which was carefully being watched. A hand drawn script reinforced Umpqua’s friendly and conversational message: what’s your dream? here to help…

    Mural and hand drawn type for Umpqua Bank’s new Fox Tower store.

    Mural and hand drawn type for Umpqua Bank's new Fox Tower store.

    Capturing large scale work is a feat when competing with construction, Max lines running by, the strange appearance of Portland sun glancing off the glass clad building, and crowds constantly walking by. But I did get this shot of a hungry luncher walking by one of the window sections.

    Somebody is eating for two. Director Park side of the facade, featuring the nest egg.

    Somebody is eating for two. Director Park side of the facade, featuring the nest egg.

    Much of my work is smallish – books, shoeboxes, beer bottles, iPhone covers, t-shirts. Even vending machines are kind of person-sized. But a 50 foot wide illustration is…big. Creating a piece that was both complex enough to be interesting but simple enough to read well was a good challenge, and reinforced the sage advice applicable for anybody working in making real things: measure twice, cut once.

    Building mock-up of the mural artwork.

    Building mock-up of the mural artwork.

    The new store opens March 9th (today!) and will soon host its first event featuring small Portland businesses and their founders speaking on how they got their start. Find the Fox Tower bank online at: umpquabank.com/foxtower, or come to their first event…

    Don’t Quit Your Daydream
    Portland Entrepreneurs Overcome Their Doubts
    Visit the new store for inspiring start-up stories and exceptionally tasty Breakside brews and Cheese & Crack snacks. The event is on Thursday, March 19 from 6:00-7:00pm at 750 SW Yamhill Street. Get tickets online.

  5. Entertain Me Typography

    When all the deadlines are delivered and it is Friday afternoon, the best wind down for a week is sometimes to make some off-the-cuff typography. This time around it was some 50′s circus retro broadway billboard type screaming…

    50s retro circus broadway typography

  6. Well Vegan Illustrations + Site Update

    I’ve enjoyed working on the Well Vegan brand over the years, starting with their initial logo and branding and continuing with an eBook cover, promo materials, and a series of DIY postcards (here, here, here, and here).

    Our latest collaboration was to update their website based on user analysis to increase sign-up and promote their new eBook Starter Guide. To do this we streamlined the front page with a large either/or graphic focusing on the plan and the book.

    New Well Vegan header graphics focus on the meal plan and the e-book.

    New Well Vegan header graphics focus on the meal plan and the e-book.

    The Plan and The Starter Guide got their own secondary pages that had more in-depth information that was previously outlined on the homepage. And all that new content was a great excuse to create more small plates!

    Small plates, plan icons and testimonial fruit & veggie characters.

    Small plates, plan icons and testimonial fruit & veggie characters.

    The homepage was also adjusted below the fold to highlight the resources section and recipes section, and make the all of the content more scannable. Four resource icons were made for this.

    Four resource icons for the Well Vegan homepage.

    Four resource icons for the Well Vegan homepage.

    Even though I’m not a vegan, vegetarian, or any other label of imbiber other than equal opportunist, I enjoy getting their weekly newsletter of recipes – always handy when veggie-only friends visit. If you need a hit of cooking inspiration, just visit their extensive library of home-tested recipes.

  7. I is for Inertia

    I-is-for-inertia-brainy-alphabet

    “I is for Inertia” is part of an on-going alphabet series for kids using math, science and geography vocabulary. Have an idea for a good word? Send it my way!