The Flavor Profiles Blog: Logo + Illustration


One of my favorite subjects to work with is food. I also love helping people start up their own thing, whether it’s publishing their own book, building a website service, or bringing a new product to market. So when writer Mona Johnson contacted me to create a logo and illustrations for her burgeoning food blog focused on the Pacific Northwest, it was a perfect match.

She wanted a spare and refined look paired with detailed line illustrations to punctuate her stories and beautifully understated and vibrant photography. After the first few posts, I think the combination is a success – check out her site here: www.theflavorprofiles.com.

The logo typography was hand-drawn, a trait Mona and I thought should be consistent throughout inked elements, but derived from didone fonts for cleanness and a sense of professionalism.

The Flavor Profiles logo.
The Flavor Profiles logo.

The illustrations were created at a detail level so they could be used either large and in charge, or as small icons sprinkled throughout the site.

The Flavor Profiles illustrations in miniature size.
The Flavor Profiles illustrations in miniature size.

A close up of the first five large illustrations made for The Flavor Profiles: knife, pitchfork, cast iron pan, chanterelle mushroom, and dungeness crab.

The Flavor Profiles illustrations.
The Flavor Profiles illustrations.