Several years ago I created a logo and packaging for Bar Gelato through Substance. The product did well in stores, which spurred the birth of gelato in a tub. Naia Gelateria requested creative direction for a packaging line that related to the original bars and stood out on the shelves as straightforward and modern.
It was an interesting project with the task of blending the brand recognition of Bar Gelato with the original store brand of Naia Gelateria. To capitalize on shopper recognition for a product that was positioned in two different areas in the grocery store, we repurposed the hand drawn Bar Gelato logotype to read just “Gelato” by Naia.
The results were a packaging series with a strong color presence on shelf and a small ingredient icon to differentiate flavors. Using a universal orange lid reinforced Naia’s hand while the scalloped butcher paper and fonts referenced Bar Gelato.
Currently the tubs are available at specialty markets in Northern California, or you can check out Naia’s selection of Bar Gelato. Similarly to Bar Gelato’s release, interest in carrying the tubs has been positive so expect availability to increase exponentially!