Animal Twist Icons

Having worked on several Danish clients and projects over the last few years, each experience has consistently reminded me of the Scandinavian preference for simplicity. It surprises me every time and if pressed to describe the process on my work it would be something like this – step one: design something as stripped down as possible, step two: strip it down 50% more. Then you have probably achieved Danish minimalism.

To keep this skill sharp, I decided to practice it on a series of animal icons that (for the most part) employ just lines and twists with a slight shadow to emphasize the two elements. I’m sure it’s still 25% “over the top” if you asked a Dane-off-the-street, but I quite like the effect.

Here are 4 icons each for water, land, air, and small things from the animal world.


C is for Cloning

One type of personal side-project I really enjoy working on are series. They are meditative, and you only have to start with an idea to get going. The complexity and depth of the series can be decided over time, and hopefully as the subject gets revisited it comes into focus.

A new series I’ve started is called (as of now) “A Very Brainy Alphabet”. It combines the usual visual suspects of a children’s alphabet series with brainy words that twist it a bit. The first word ready for you to take home and have a discussion with the kiddos about is…cloning.


I can already tell this series will be a challenge, striking the right balance between an interesting brainy word that can also be interpreted without being too dry or literal. Stay tuned to see how it goes!