Well Vegan makes it easier and cheaper to consistently follow a healthy, plant-based diet. They provide shopping lists, meal plans and home-tested recipes make sure you’ll have everything you need for each meal, without wasted food at the end of the week. Wholesome illustrations featuring the food front-and-center and an approachable subscription based website were created to peddle the Well Vegan system of meal planning.
Project Scope: website and UX, illustration, postcard