Prolific food writer Jen S. has full control over her content through a custom built WordPress site. Cute hand-drawn illustrations of food, food, and more food adorn every nook and cranny of her online compendium. At each page refresh a new tablecloth is unfurled; a metaphor that is repeated on her business cards, which each contain a pithy mash-up of classic literature and food storytelling. A DYI clock project tailors time to Jen’s world – it’s pickle-o-clock, must be time for a snack!
Project Scope: website and UX, custom logotype, illustration