Tefron Sportswear


A seamless fabric manufacturer based in Israel, Tefron’s brand employs high-fashion photography and minimalistic, cutting edge design elements. An accordion fold holiday card whispers of a modern pin-up calendar, featuring three seamless sportswear beauties. A tech-inspired snowflake pattern graces the back with key words and address in the stripes. A series of icons representing fabric properties are used on hangtags and information materials.

Designed while at Morrow McKenzie Design, photography by Rafael Astorga