Built from the ground up, this brand was the passion project of Peat Bakke. Peat wanted to launch a venture for art and science literacy, making museum exhibitions accessible in a different way. A curious M character with a perma-magnifying glass was created for Mister Museum, endlessly inquisitive and full of knowledge. The website was designed to purposefully show bite-sized chunks of information using a file-system vernacular. Facts and diagrams were made for a mini-booklet and tickets that could be handed out instead of a business card to pique people’s interest.
logo, copywriting, website, e-newsletter, handout card, character design