This Italian gelato packaging and logo created for a test-launch in Central California helped the start-up Naia exceed initial sales expectations by over 600%. Classic laid paper with scalloped edges wrap around a delicious bar while showing plenty of the natural product. The logo was created by hand to mimic vintage window signage. Success with the Bar Gelato led Naia to launch a series of gelato in tubs several years later.
custom logotype, brand elements, bar and tub packaging
Bar Gelato: Substance / Gelato by Naia: Naia