Olukai’s box and hang tag design for high-end sandals includes no-glue assembly and wrap around ocean scene. Chipboard construction with a papyrus texture and intentionally offset printing create a casual island feel to go with the Hawaiian name, which translates loosely to “comfortable ocean”. Part of the proceeds from the Rabbit Kekai signature sandal were donated to the Rabbit Kekai Foundation.
Project Scope: sandal packaging, hangtags, website, advertising, posters, product logos
Designed while at Morrow McKenzie Design