I’ve done many projects with Umpqua Bank, from the buttoned-up online identity for their Private Bank to a giant mural of a birds nest for a new store opening. Our latest collaboration was no less ambitious in the greatest direct mail piece I’ve ever seen. Yes, I have designed my first ever direct mail piece, and I’m proud of it!
Just the phrase “direct mail” sends shivers down my spine, so one goal while working on the piece was to make it as personal and relevant as possible. Sewn binding on the book and having a precisely fit clear sleeve presented it well from the outside. Inside, working with a great photo library was a boon – nary a stock image was used! Professional architectural photos of Umpqua as well as brand images from Mazama Wares created a cohesive visual narrative. A diminutive format (the magazine fits easily in your hand) and 32 pages of editorial and lifestyle centered content made it both useful and interesting.
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