How to Eat Lunch Like a Dane

I have a love love relationship with food. I love it, period. Even when I eat too much, I hold no grudges. The ability to eat a lot comes in particularly handy in Danmark, whether it’s at a Julefrokost or just your typical Danish lunch. Because Danes like to eat, and they take it very seriously, as you can see by this poster of different Danish sandwich combinations.

Twenty different kinds of Danish lunch sandwiches.
Mmmm, nothing like a banana and ryebread sandwich.

This summer I visited my family in Danmark and checked off a good number of Harald’s suggestions. My Danish sandwich eating habits have drawn strange looks and complaints of fishy smells from my American friends and co-workers, but finally I was in the motherland where I could eat pickled herring with wild abandon and nobody complained about the wafting scent of mackerel.

In case you’d like more insight into eating Danish sandwiches, you can follow my personal guide for a typical Saturday lunch.

First, fish.

  • one or two pickled herring sandwiches on ryebread with white onion garnish
  • a mackerel in tomato sauce sandwich
  • if you’re lucky to have it, a breaded fish filet sandwich with remoulade
  • or a fried bit of torsk with lemon

Then, more stuff, sans fish.

  • liverpaste, perhaps with some bacon or crispy onions on top
  • various salami on ryebread combinations
  • my favorite: roast beef on rye bread with both remoulade and crispy onions
  • assorted pålæg like cold mixed salad toppings, and other kinds of pressed meats
  • cucumber slices, tomatoes, and hard boiled egg

And don’t forget you can add a round of cheese on white bread and crackers at the end! By now you should be full, and starting to plan your next meal. Tak for mad!

Adidas Mega

MEGA Diner, Mega Fresh, Adidas Mega shoes, Fresh Laces Typography, Super Fresh, Tasty, Adidas Logo

Last month I had the opportunity to work with the team at Liquid on an Adidas project. MEGA is a new product line-up, and Liquid was tasked with creating a range of in-store displays to sell the new shoes. Photography, which was based on the commercial, included celebrity appearances by B.O.B and Paul Iacono. The campaign was centered around a diner theme, and I worked with the team to expand the MEGA print and in-store branding with typography, graphics and 3D ideas for the displays.

Above are a few of my contributions and digital sketches from the project (not all of it made the cut). Thanks for having me Liquid!