Old Brands New – Vaseline / Mister Slippy’s


IpadPro artwork of pencil and pastel drawing - reworking the classic Vaseline jar into a new packaging design.

Practicing some more on my iPadPro with different brushes, this time creating a new name and label for an oldie but goodie – Vaseline. The short development history of this product on Wikipedia is pretty interesting in it’s simplicity. Vaseline is one of many products which brand name has become genericized – instead of Vaseline being a specific brand of petroleum jelly, the name is used to describe all petroleum jelly products (more about all that here).

Femme and Function Fundraiser at the Brigade


This fall I participated in a group art show organized by The Brigade, with the theme featuring portraits of women who are pioneers in technology. The show was titled Femme & Function and featured a wide range of mediums and contributions all made for silent auction bidding with proceeds going towards Girls, Inc – you can read more about it here on Medium.

I used the opportunity to create “off screen” with collage paper I had on hand, including an incredibly soft vintage piece of Swedish wallpaper I had received as gift wrap several years ago. This paper is so soft it’s almost a blanket, with gold and white screen printing worn down by time. My subject matter was Ada, Countess of Lovelace. I had read about her previously when doing some work for Code/Art (here and here) and had been taken by her interesting life. Trying out a new medium definitely gave me appreciation for true collage artists. My results are rudimentary, but the concept of a modern twist on the classic victorian portrait fits Ada and her before-her-time story well.

Collage portrait of Ada, Countess of Lovelace for the art show Femme & Function. Laser eyes shoot visionary ideas from a modern twist on the classic victorian portrait.

Unseen Visionary
Portrait of Ada Lovelace
size: 8×10″
cut paper / mixed media

As one of the pioneering women entrenched in developing computing technology and code, the accomplishments of Ada Lovelace (1815-1852) are often discounted, minimized, or attributed to her teacher and collaborator Charles Babbage, who concepted the first digital programmable computer. What most can agree on, however, was that Ada was the first to imagine the powers of computing applying to more than just numbers – she made the leap that numbers could represent anything, and therefore computers could be used to analyze innumerable sets and types of data, instead of solely numerical tasks.

Femme & Function art show at the Brigade.

Posca Marker Study: Happy Monster


Posca marker artwork of a happy monster wearing a yellow-feathered hat and talking to a venus fly trap.

I’ve been testing out working with Posca Markers, which are opaque liquid ink markers. Advertised as “mark vividly on any surface” I’ve found that the type of paper used really makes a difference in how they lay down (or tear up the paper), and that some colors seem more opaque than others. Testing out a new tool or material always takes some getting used to, especially if you have an idea of how it’s supposed to work versus how it actually works. So far the best success I’ve had with Posca Markers are for simple pieces.

I Think I Need A New Heart


Magnetic Fields "I think I need a new heart" new heart package

A year ago I participated in an art show at Land Gallery in Portland, Oregon organized by two design friends, Cielle & Michelle. The show was a tribute to the band The Magnetic Fields’ album 69 Love Songs, which has precisely that number of songs in varying genres. Cielle and Michelle rallied 69 designers and artists to each choose a song and make a piece of art about it. My song to interpret was “I Think I Need a New Heart”.

After signing up to participate, I immediately formed a task force within my shared studio space to work on the project in a more collaborative way. Two of my studio mates joined the show (hi Jen & Drew), and we spent many afternoons brainstorming and working on our projects. My initial idea of illustrating a new heart morphed into a packaging project (my favorite kind of project) that would feature not just one package, but SIXTY-NINE packages of new hearts. In 3D. Because you don’t buy just one raisin, you buy a whole lot of them. Historically I have a tendency to go all in, whether it’s outfits, rabbits, feathers, pianos or books, books, books, and this was no different.

Magnetic Fields "I think I need a new heart" new heart packages - fronts, batch 1

The first major decision was what format the package would take. Paper seemed too flimsy – I wanted people to be able to pick it up with confidence, set it on their windowsill and not have it tip over at the slightest breeze. Something that could fit in your hand and had a good heft to it. A few years earlier I had painted a piano, and the idea of painting little wooden boxes seemed attainable* and would give the right feel to the packages – real but not too overbearing.

*Hahahaha you silly fool.

Magnetic Fields "I think I need a new heart" new heart packages - fronts, batch 2

Lacking a skill saw of my own, I scoured Etsy for a resource to make me a lot of tiny wooden boxes. I found several people who made giant Jenga sets, which were kind of like the boxes I wanted. After several estimates and questions about wood paint later, Anthony Mirra made me a custom set of blocks to the size of 3x2x1 inches and painted them blank white.

Magnetic Fields "I think I need a new heart" new heart packages - fronts, batch 3

From my piano project I had a bunch of extra markers I hadn’t used that were industrial strength construction markers by Markal. They are thick, require lots of shaking before each use, and are made for withstanding outdoor construction site environments. EXACTLY the marker strength needed for making new heart packages. Luckily I had ordered a batch of blue and red markers which fit this project well in being limited in palette and representing the colors of blood both seen and unseen. In retrospect, I wished I had skinnier markers as the fat markers were hard to work with and limited the amount of text I could fit on a 3×2″ box.

Magnetic Fields "I think I need a new heart" new heart packages - fronts, batch 4

Materials in order, it was now time to start drawing so I whipped out 12 boxes and thought….boy that took longer than I expected. And those markers take a lot of shaking to get the ink to flow just right. In fact, their industrial smell is making me feel a bit light headed. Right around this point in the project I reached the DESPAIR & DOUBT phase that is a part of many creative projects. Will I be able to finish it? What have I DONE??? This was a terrible idea! How was I going to think of phrases for 69 box fronts, 69 box backs, and 138 box sides?!?!? The main reason for PANIC was that time was running short, and I had 57 more wooden boxes to paint in addition to a full client work-load.

Magnetic Fields "I think I need a new heart" new heart packages - fronts, batch 5

So I did what usually works well when I’m stressed out – applied my efficiency factor to the project. The initial set of 12 boxes had enough elements that I could apply them to batches of blocks at a time: 12 boxes of “triple stripes”, 12 boxes of “over the top ribbons”, 12 boxes of “top & bottom borders”. Combining that system with varying phrases in different lettering styles gave me 69 boxes at a much faster clip than the original 12. It also allowed the basic box elements to dry while I lettered other boxes, so I didn’t have to be quite so careful when holding the box and drawing on it (FYI drawing on a small angled 3D box with a fat liquid paint marker is harder than drawing on flat paper).

Sprinkled in between the New Hearts and Love Units are boxes with lyrics that reference other songs on the 69 Love Songs album such as “Yeah oh yeah”, “I don’t want to get over you” and “Crazy for you (but not that crazy)”. Each and every new heart is a one-off, numbered from 1-69, with almost the same amount of red hearts as blue hearts. Here are a few of my favorites…

Magnetic Fields "I think I need a new heart" new heart packages - favorites: oh, oh, oh / new, new new / oh sweet fool

For anyone who has experienced heartbreak (once, twice, a thousand times?), you know it comes in all forms. Accordingly, each new heart was made to fix, make light of, or prevent the endless variations of heartbreak. One of my favorite side effects of the project is how groupings of the boxes read in a lyrically repetitive way that seem to have a life of their own – Sweet young fool heart! Oh new lucky love! New true love unit!

Magnetic Fields "I think I need a new heart" new heart packages - favorites:  new, love, heart / punk, new, love machine / oh, sweet, love / new heart, new heart, new heart

Shout outs for this projects go to many – Michelle & Cielle for having a fun idea for a show and making it happen – my studio mates for giving feedback and enduring endless hours of marker-shaking sounds – and all the influences in my life that have somehow instilled in me the desire and ability to follow through on projects that bring me satisfaction – go big or go home, right?

Magnetic Fields "I think I need a new heart" new heart packages - side view

Magnetic Fields "I think I need a new heart" new heart packages - wandering hearts

Looking back, I’m glad I went the extra 68 miles because I think the project benefits from the scale in quantity. The box-by-box execution is sub-par but I love the idea that heartbreak/new love/fresh starts/first loves/last loves/ is both so prevalent that we definitely need a stockpile of New Hearts, but in each single instance it is small and mundane – ubiquitous yet excruciatingly personal at the same time. Good luck to us all.

Magnetic Fields "I think I need a new heart" new heart packages - pyramid

Thanks to Ian Whitmore for photographing the new heart packages and suggesting that we make a giant stack of them. Because if there is anything more precarious than Oh New Lucky Love then it’s a whole stack of it.

Magnetic Fields "I think I need a new heart" new heart packages - all 69 fronts and backs, and the title block

Mouse Eating Peanuts and Other Drawing Practice


Last year I bought an iPad and decided I should try to utilize it in my work to (hopefully) save time and try something new. Old dog, new tricks. So far it has been equal parts frustrating, fun, and frustrating. Yes, frustrating is two of those parts – one for the technology part and the other for having to retrain yourself how to draw when you’ve been used to a Micron pen and Office Depot laser paper for the last 7 years.

So far it has been most useful for creating the sketch phase of work in a fidelity that is higher than sketching on paper, but I haven’t been able to transfer any tasks I do 1-to-1 yet. Here are some of my more successful practice drawings, including a blue mouse in pink pants popping unshelled peanuts.

free typography, love juice cup, looking for love glasses, micron pen sketch

Strangely, the VERY FIRST thing I drew on the iPad was my Micron pen. The spatter brush is very addicting so I hope for a resurgence in 80s graffiti style so I can use it in excess. Also, whatever party this mouse is headed to, I want an invite. Look how confident he is in his high rise pants and low rise belt combination. This is a mouse with panache!

a blue mouse in pink pants carrying some cheese and eating peanuts

In summation: magic oh yeah, oh yeah, YEAH YEAH, feeeeeelings. I feel the beginnings of a catchy millennial pop song coming on…now only if my iPad could teach me how to play the guitar, I’ll be set!

hand lettering and illustrated typography: magic, OH yeah, 80s graffiti YEAH YEAH, and feeeeeeeeelings

Evergreen Calendar for Umpqua Bank


One of the reasons I love working for myself is getting to use most parts of my brain: design, intuition, research, organization, efficiency, critical thinking, non-critical thinking, and chocolate consumption. Which is exactly why I enjoyed this Umpqua Bank project designing an evergreen calendar – there were many interconnected parts that created the end result. The goal was to create a keepsake piece for new employees that reinforced the philosophy of Umpqua, which employees had just learned during their on-boarding training. The format chosen by the client was a desk calendar featuring 12 tenets, and that is where my work started…

An initial round of sketches was created to explore an “evergreen” form factor, ease of usability, creativity, and how it lined up with the per unit production budget. Everything from rotating columns, flippable panels, turnable magnets, reversible cards, and game-inspired counters and pegboards were a part of the first round.

initial form factor sketches for an evergreen calendar

After the sketch presentation, the array was narrowed to three main form factors to price specifically. Umpqua wanted to focus on premium materials so some simpler options were chosen to give more of the budget to materials rather than form complexity.

three refined evergreen calendar sketches

A combination of B and C was chosen to move into the visual design phase, with some modifications to meet the budget. After the form factor was nailed (for now), visual directions were explored to find the right balance of “Umpqua”, banking, fun, and feeling like a custom piece that could hold its own on a desktop. A few focus areas in the initial design process were how much emphasis to put on the date (month, day), how integrated the messaging and illustration should be, what style the illustration should have, and what color impression the calendar should have. The option chosen (C) placed the most focus on the tenet, leaving the dates to be purely functional to highlight the messaging and illustration.

initial design concepts for Umpqua Bank evergreen calendar

Throughout the production process, the per unit budget was the major factor in determining the final form. The more parts there are to assemble in production, the higher the cost, so a simple solution was needed. In the end a compromise between materials and functionality was reached. A triangular wooden stand with a powder coated lip met the cost requirement, and could hold the tenets and dates in a nice presentation. A bit of functionality was ceded in that the panels have to be manually rotated instead of flipping them on fixed rings from front to back of the stand. Real projects = real budgets. IT BE REAL, FOLKS!

wood triangle stand with powder coated metal lip to hold evergreen calendar date and tenet panels

When the term evergreen calendar is used it usually refers to a calendar that can be used for any given year because it isn’t dated specifically. We took the term “evergreen” to the next level so both the information panels AND the form factor were evergreen. Umpqua wanted the option to switch out the panels, so the structure was designed to accommodate rotating messaging without it being a hassle to change out and didn’t create too much waste. An added bonus of the form factor was that it could also serve double duty as a picture rail, note holder, whatever, if users took the tenet and date panels out.

wood triangle stand with powder coated metal lip to hold evergreen calendar date and tenet panels

tenet panel series

Tenet themes were used to guide each illustration which were created in the Umpqua brand palette, which thankfully is quite broad with multiple blues, greens, yellows and oranges. Client provided themes included: strive, thrive/challenge, change/versatility, knowledge, collaborate, diligence, grow/curiosity, heart/kindness, betterment, generosity, commitment, and unity.

twelve hand drawn illustrations to match the 12 tenets of Umpqua Bank new employee training

Credits
Client: Umpqua Bank
Creative Director: Kylie Emers
Project Manager: Jason Resch
Calendar Stand Production: Axiom
Calendar Panel Production: Pod4Print