File this one under “procrastiworking” on a Friday afternoon. I have a lot of sketches in this realm, loosely grouped under the idea of a love economy, inspired by #thefutureisfemale and #metoo, Time’s person of the year, and the general movement of strong, able, contributing women coming together for good. While I don’t always feel strong, able or like a contributor, knowing there is steam behind an idea sure helps in not feeling alone and wanting to rise to the challenge. This little ditty was small so it got stuck on a stamp. More to come…what do you think?
As a part-time Dane, I love a good advent calendar as part of my Christmas celebrations (read how Danes do xmas here). So when I got the opportunity to design and illustrate the annual advent of mini-preserves and jellies for Bonne Maman, I signed up faster than a sweet tooth gets a cavity. After a brainstorming round with several ideas presented, the concept of a wreath shape of 24 tiny Bonne Maman jars fit the bill by communicating “advent calendar” and being a simple holiday visual that was good for both distance viewing and close-up inspection.
This project was fun for a few reasons, only of them being drawing teeny tiny jam jars (actually preserves, but I like the sound of jam better). The project was contracted through R/West, a Portland-founded ad agency whose creative director happened to give me my first real design job. Back in the mid-2000’s I worked with Elizabeth Morrow McKenzie when she ran her own studio, and she gave me my first introduction to packaging, hand crafted lettering and so many other firsts that are invaluable when getting started in your career (and especially important if you didn’t go to art or design school like myself).
The project was a quicky, the kind of “blink twice and it’s over” gig. But when all is said and done time always flies for me when I’m lettering Frenchy numerals or drawing muffins. Built primarily for sale in Costco, the box opens up to reveal the 24 doors that house miniature jars for each day leading up to Christmas. The box is wrapped in a sleeve that is more minimal than the inner packaging and contains all the fine print and nutritional information. Presented in stacks of large cardboard trays, the primary visuals needed to be Christmasy from a distance.
I was going to put a bunch of FOR SALE links so everyone could buy this for their mom/cousin/sister/co-worker but the advent calendar was so popular it SOLD OUT. Sorry, nothing available at Amazon, Costco, World Market…anywhere. Instead, here are a few extra illustration excerpts from the project…and yes, I did hand-letter every single label individually in tiny Bonne Maman script.
Client: Bonne Maman
Creative Director: Elizabeth Morrow McKenzie
Brand Manager: Annatova Goodman
Designer & Illustrator: Mette Hornung Rankin/Bureau of Betterment
Designer: Anna Naef
Tofurky has a new product out – DIY crumbles – for making your own all-vegan burgers, breakfast sausage, chorizo, meatloaf, tacos and more. In the initial advertising effort for it I lettered the headline below for Creative Director Gary Huck to use in this ad.
This year I participated for the third time in the Portland Art Museum’s annual Monster Drawing Rally. A fundraiser for art programs at the museum, it’s a night of fun and exploration with a special area for kids to draw and display their work. Spectators and artists of all kinds join for an evening of fast-paced art making. One of my favorite parts of participating is talking with the kids who watch me draw, seeing how curious they are and how art can place a 6-year-old and 36-year-old on such equal footing if you give it a chance. You like to use markers? Me too. You draw zebras? Yeah, I try that sometimes. You like the color pink? I mostly use black and white but colors are nice too. Art can be whatever you want it to be, that’s the great part.
How exactly does the Monster Drawing Rally work? The format is simple, but it does help to know the basics when you arrive. Three rounds of artists each draw for an hour from 6-9:30pm, with 25 artists in each round. Each time an artists finishes a piece it is taken to the bidding wall, where whoever wants to buy it raises their hand. If multiple people “bid”, the winner is chosen by drawing from a deck of cards as artwork is all sold at a flat fee of $35. So it’s best to keep an eye on when an artist finishes their work and follow it straight to the wall so you can hopefully bid on it before anybody notices it’s there!
This year I decided to draw on some leftover white wooden boxes I had from another project (still documenting that one…). In the past two rally’s I had created some lettering similar to these typographic terrains, but they were much too complex to finish well in an hour at any kind of large scale. Having a very small format would let me create more pieces – I started the evening with a goal of four, and completed four! Doing a test box to make sure the timing was somewhat accurate helped a lot so I could just have fun and know I would be able to finish.
“Magic Boxes” was my personal theme, filling the imaginary packages with fantastic product that you can’t buy at your local supermarket. The first box was Pure Magic (with a warning to “use wisely”), but I forgot to take a photo of it. The rest of the boxes were Unicorn Tears (super rare!), a Pocket Rainbow (one all-terrain multi-color arc), and a White Hot Bolt of Lightning (fully charged, handle with care). One person suggested I put a puppy in a box but now that’s just silly!
Even though I had planned ahead, no art project dos 100% smoothly. The markers I had planned on using somehow didn’t transfer well when I was outside, so I had to revert to a thicker-tipped liquid based marker. This meant all the phrases I thought would fit on a 2×3″ box were suddenly 30% wider, so it was a challenge to do tiny fat letters. Other than a few lines trailing off into super condensed letters, it went alright. Enough that all my little boxes flew off the bidding wall and I hardly got to see them after I had finished. One buyer even sent me a photo of their Pocket Rainbow box at home on their bookshelf – so cute!
Following up on the icon and pattern tests I worked on for Umpqua Bank, the most relevant style was used to create a more in-depth scene to show how that style would play out on a larger scale. The result was a friendly ecosystem of neighbors, businesses, nature and city drawn with a brush pen and colored digitally. The drawing was geared towards animation, balancing simple and complex so that small details could easily find movement on screen.