Well Vegan

Well Vegan makes it easier and cheaper to consistently follow a healthy, plant-based diet. They provide shopping lists, meal plans and home-tested recipes make sure you’ll have everything you need for each meal, without wasted food at the end of the week.

The brand was created from scratch for this start-up based first out of San Diego and then Portland. Wholesome and playful illustrations featuring the food front and center and an approachable subscription based website were created to peddle the Well Vegan system of meal planning. A series of promotional postcards helped the client with promotional efforts.


Well Vegan


logo, website design, UX collaboration, illustration, postcards, brand guidance

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