Upward Partners

This project rebranded a small business from a list of dry facts to a fun but respectable front with a cohesive visual center. Upward Partners is a company that builds infrastructure for fast growing companies, and its founder, Brian, wanted a brand that reflected his way of doing business: results driven but also fun and innovative.

To stand out in the field of numbers, data, money, and other cold hard facts we opted for a Northwest influenced motif of a geometric ‘data’ range which felt chart-and-graphs enough for the sector but was also very positive.


Brian Hufft


logo, website design, iconography, copywriting


Katie Koteen, developer

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