Umpqua Direct Mail
Defying the definition of ‘direct mail’, this 32-page small format magazine announces the opening of Umpqua Bank’s Fox Tower location while generously promoting their local spotlight business, Mazama Wares. In conjunction with the store launch and magazine promotion, a speaker event titled “Don’t Quit Your Daydream” was held with five small businesses telling their story of making it to the big time.
The direct mail was sent in a clear sleeve to showcase the photography and sewn binding. Inside the book was a gift card for a Mazama Wares purchase at the Fox Tower store.
Client
Umpqua Bank
Scope
design, coordination, co-copywriting and editing of 32-page magazine and accompanying promotional materials
Collaborators
Mark Jacobs (project lead), Ditroen & Mazama Wares (photography), Premier Press (printing)
Role
creative lead