Island Mist Tea

A 2010 rebrand of Boyd’s ice tea product line included updating the old logo from Papyrus, creating new illustrations that were easily used as plug-and-play assets for making new materials, and coming up with a bold and graphic look that would stand out in their major markets: family restaurants and convenience stores.


Boyd's Coffee Company, Cynthia Hswe


new logo, rebrand of entire iced tea brand, illustration and packaging for ice tea containers and in-store

Additional Details

  • This project was completed in 2010. A full rebrand of Boyd's in 2016 also covered the ice tea line.