Bandwaggon aims to make the process of selling one’s artwork (mainly, music) more fair by connecting fans directly with artists and letting fans helps artists succeed by sharing and promoting their work. In exchange, fans get a share of the profits – but only to a certain point; the artists always takes home the bulk of the profits. A direct artist-to-fan relationship, where they work together without the top 1% fleecing the socks off of everyone is summed up in Bandwaggon’s tagline “Where artists and fans unite”.
Project Scope: logo, icons, character design, website design
Creative direction: Dean Hollander and Jonathan Cranin.