Sling Shot Extra Pale Ale is a seasonal summer beer by MacTarnahan’s Brewing Co. A character dashes by, hinting at a backstory that involves mischief and lots of it. Cool and hot colors recall the dry, dusty heat of summer that relents to a refreshing breeze as the evening wanes. Custom typography and illustration create a fully integrated feel to this working man’s beer.
Project Scope: custom typography, illustration, bottle label, 6-pack and 24-case
Designed while at Sockeye Creative