The new Lan Su Chinese Garden visitor guide’s die-cut cover frames original Chinese scroll artwork and an invitation to “enter the wonderland”. Spot illustrations reinforce key elements and themes that educate visitors about another worldview; one that places emphasis on nature to find true meaning. Information is easily found using the always available map flap and tiered index-style pages, making sure visitors don’t feel lost and are easily able to explore every nook and cranny of the garden.
The annual appeal letter is formatted as a long scroll-like document and a bookmark gift is included to encourage the pursuit of being a life long student, a core value of Chinese scholars.
Project Scope: logo, naming, guidebook, member materials, fundraising materials
Designed while at Sockeye Creative, copywriting by Norm Sajovie, spot illustration by Mike Carina, scroll artwork by Chen Jun