Bureau of Betterment » Case Studies

The Intertwine

Mette Hornung Rankin — Thu, 10 Dec 2009 09:00:22 +0000

The Intertwine is the Portland Metro area’s ever-growing network of parks, trails and natural areas. By connecting people to the nature around them, even in an urban environment, The Intertwine improves the daily lifestyle of Portland citizens. A modular “patchwork” design spans easily from web and print to signage applications. Iconic illustrations speak to the natural diversity The Intertwine offers and accessible, playful language evokes the simple pleasure of being outdoors.

Designed while at Sockeye Creative, manifesto copywriting by Mark Waggoner

MacTarnahan’s Brewing

Mette Hornung Rankin — Thu, 10 Dec 2009 02:17:19 +0000

Sling Shot Extra Pale Ale is a seasonal summer beer by MacTarnahan’s Brewing Co. A character dashes by, hinting at a backstory that involves mischief and lots of it. Cool and hot colors recall the dry, dusty heat of summer that relents to a refreshing breeze as the evening wanes. Custom typography and illustration create… Keep Reading

Dipping Oils & Olives

Mette Hornung Rankin — Wed, 09 Dec 2009 00:14:31 +0000

Created as a specialty product line for Harry & David. A slim, ribbon-like label allows the product to shine through while the composition mimics the content’s tendency to separate towards the bottom of the bottle. Letters re-created from a 1930s type sample and a warm color palette add to the premium yet approachable feel. Designed… Keep Reading

Boise State Admissions

Mette Hornung Rankin — Tue, 08 Dec 2009 04:43:02 +0000

Youth-centric typography constrained within a strict grid system gives the Boise State University 2009 admissions book an edgy yet respectable feel. A major selling point of the campus (its proximity to outdoor recreation) is put front and center with full page “big sky” photography. The 32 page perfect bound book is covered with a wraparound jacket that can be removed and used as a poster.

Designed while at Sockeye Creative, copywriting by Norm Sajovie

Olukai Sandals

Mette Hornung Rankin — Mon, 07 Dec 2009 03:57:02 +0000

Olukai’s box and hang tag design for high-end sandals includes no-glue assembly and wrap around ocean scene. Chipboard construction with a papyrus texture and intentionally offset printing create a casual island feel to go with the Hawaiian name, which translates loosely to “comfortable ocean”. Part of the proceeds from the Rabbit Kekai signature sandal were… Keep Reading

Under the Table with Jen

Mette Hornung Rankin — Sat, 05 Dec 2009 06:48:59 +0000

Prolific food writer Jen S. has full control over her content through a custom built WordPress site. Cute hand-drawn illustrations of food, food, and more food adorn every nook and cranny of her online compendium. At each page refresh a new tablecloth is unfurled; a metaphor that is repeated on her business cards, which each contain a pithy mash-up of classic literature and food storytelling. A DYI clock project tailors time to Jen’s world – it’s pickle-o-clock, must be time for a snack!

Luminous

Mette Hornung Rankin — Fri, 04 Dec 2009 02:30:05 +0000

A sleek and simple stationery for Luminous Brand Consultancy uses a blind emboss, to reinforce the concept of “shedding light” that embodies the company’s mission when helping their clients reposition themselves. Designed while at Morrow McKenzie Design Keep Reading

Tefron Sportswear

Mette Hornung Rankin — Thu, 03 Dec 2009 05:31:28 +0000

A seamless fabric manufacturer based in Israel, Tefron’s brand employs high-fashion photography and minimalistic, cutting edge design elements. An accordion fold holiday card whispers of a modern pin-up calendar, featuring three seamless sportswear beauties. A tech-inspired snowflake pattern graces the back with key words and address in the stripes. A series of icons representing fabric properties are used on hangtags and information materials.

Designed while at Morrow McKenzie Design, photography by Rafael Astorga

Lan Su Chinese Garden

Mette Hornung Rankin — Mon, 30 Nov 2009 03:55:56 +0000

The new Lan Su Chinese Garden visitor guide’s die-cut cover frames original Chinese scroll artwork and an invitation to “enter the wonderland”. Spot illustrations reinforce key elements and themes that educate visitors about another worldview; one that places emphasis on nature to find true meaning. Information is easily found using the always available map flap and tiered index-style pages, making sure visitors don’t feel lost and are easily able to explore every nook and cranny of the garden.

The annual appeal letter is formatted as a long scroll-like document and a bookmark gift is included to encourage the pursuit of being a life long student, a core value of Chinese scholars.

Designed while at Sockeye Creative, copywriting by Norm Sajovie, spot illustration by Mike Carina, scroll artwork by Chen Jun

Wilder

Mette Hornung Rankin — Wed, 11 Nov 2009 17:43:59 +0000

Wilder is a new housing community on the coast of Oregon in Newport. Built for the people who live and work there, Wilder focuses on a neighborhood feel. The developers are dedicated to building sustainably, from raw materials to eco-swales and solar panels. Their collateral uses a conceptual illustration of the sea that is juxtaposed against the modern green leanings of the developer’s vision. Printed collateral does double duty to conserve resources: trifold business cards serve as a mini promotional tool and the letterhead is folded and sealed with a sticker to bypass using envelopes.

Designed while at Sockeye Creative, copywriting by Jim Terry, logo by John Fisher