Over the past year I’ve done several projects with Ruby Receptionists. A virtual receptionist company that focuses on friendly service, their brand is characterized by colorful and cute 50s-60s inspired illustrations of Ruby and her cohorts. And when I say “friendly service”, I really mean it. Think about the warm fuzzy feeling you get from, say, watching an old episode of Sesame Street where all the characters hug after an adventure. Well, that’s how it feels to correspond with Ruby. In that vein, one of my efforts was working with Marcella Vail, Director of Employee Engagement, to create an icon library for internal use in presentations, powerpoints, online media and generally peppy publications for the Ruby team.