As a designer, et cetera, I usually follow the simple logic of…Do I find it interesting? Sign me up! I guess you could call me a generalist. That’s why I build derby cars, make 3D paper raindrops and go to postcard shows. A wide selection of topics, all of which itch the need of delving into the specificity of a subject. Even though I don’t make my living out of it, spending these short bursts of time on a super-focused theme is very rewarding to me.
I find it fascinating that some people can find a niche so narrow and burrow down so deep, that their entire plane of reference is altered and a new little world is created to support the peculiarities of their interest. This hyper focus not only makes them brilliant (at times), but also creates their myopic perspective. Well, at least that is how I explain these research titles a friend sent me…
Effect of Adjuncts on the Color Stability of Bologna and Fresh Beef Sausages
Calculation, Qualculation, Calqulation: Shopping Cart Arithmetic, Equipped Cognition, and the Clustered Consumer
Making Time: Reciprocal Object Relations and the Self-legitimating Time of Wooden Boating
After reading these and making a few snarky comments, said friend and I spiraled into an email thread trying to best each other with fake inane research titles. Generally specific, or specifically general – you decide. Below I present you our first three topics.
THE DETERMINED GERMAN
Symbols of Virility and the Cultural Resurgence of Lederhosen
KAMMERJUNKER OG DET DANSKE SAMFUND
Forskning og Teori om Størrelse og Knuse-metode i Forhold til Klasse, med Hensyn til Smag og Behag
THE PICKLED HERRING: Red or Otherwise
A study of Northern European migration patterns in relation to banal influences, with a special forword by B. Jean on cloud cover and pesky bugs.
Perhaps this should be part of a series called “I’m smarter than you” that is geared toward academia, executed as book slipcovers that hide the fact that you’re just reading the latest Malcolm Gladwell bestseller. Have any research titles up your sleeve that I should add to the collection?
In the process of researching these titles, I came across this photo. Which is just too good not to repost. What is going on? What ISN’T going on? Rocking out in lederhosen never looked more hardcore. In fact, I have danced with a man in lederhosen, and it was all you can imagine and more.