Matchstick Mystery

Previously I posted about the iconic Danish matchsticks with a flowery historical background. Another omnipresent matchstick contender in neighboring countries got the pen and ink at a creative night gathering recently – Sweden’s Säkerhets Tändstickor.


If you’ve ever seen them, you know they are everywhere in the northern European countries. Unfortunately, unlike the Tordenskjold story I wasn’t able to find any dirt on these fire sticks. Maybe they just feel so secure in their fire starting ability that there is no need for marketing, or perhaps my google skills in Swedish are sub-par. To satisfy my curiosity, I ask my Swedish friends and neighbors – tell me what you know!