Hauler Challenge Typography

Here is a typography project I worked on for the Portland, OR interactive agency Pop Art for an app called Hauler Challenge (available here). Yes, you can pretend to race Freightliner trucks, the official hauler of NASCARĀ®. This is one of those things I never would have known existed if I weren’t a designer – being asked to work on such diverse topics as veganism, freight trucks, and monster vending machines is a true pro of this job. Here it is in all it’s glory and genre-fulfilling greatness – CUSTOM SHINY FAST TRUCKER TYPE!