Guatemala Fairtrade Logo


Sometimes a client has a really clear idea of they want. When this is communicated upfront, it can be a great thing – focusing the design efforts of a project in the right direction or providing a starting point to finding a good solution. This was the case on a logo made for Guatemala Fairtrade.

After returning from a long stay abroad in Guatemala and connecting with Maya Traditions Foundation, Ditte Tøfting-Kristiansen was ready to start her own business selling fair-trade Guatemalan products in Denmark. She knew that she wanted the logo to reflect the handmade nature of the products and connect with the town she stayed in, which used a cat as their local embroidery symbol.

Using the client-provided inspiration gave plenty of options within a framework to come up with an embroidered cat icon and hand lettered brush type as the logo. Below are two images to show a great example of visual ‘input’ and ‘output’.

Client provided inspiration for local Guatemalan cat icon and embroidery.
Client-provided inspiration for local Guatemalan cat icon and embroidery.
Guatemala Fairtrade logo series in tag format.
Guatemala Fairtrade logo series in tag format.

Guatemala Fairtrade currently is on Facebook and has an online shop selling scarves, shoes, bags and other fairtrade items.