Goodie Monster Wayfinding

Late in 2011 my friend Mark and I created the Goodie Monster, a vending machine that lives in Portland, Oregon. Placed in a Chinatown creative office building, he serves healthy snacks to building tenants and passerby’s. However, right outside the entrance to the Goldsmith building is the Church of Elvis. How was a fur-clad vending machine supposed to compete with such a spectacle? With a fuzzy come hither sign that lets people know there are tasty snacks waiting right inside. Come and get your Justin’s Nut Butters, people, and find your way using this fuzzy face to guide you.

Goodie Monster vending machine sign made out of green faux fur and a hungry monster mouth.
That's right - snacks are waiting for you inside! Just hop right in.