Here are the results from my first direct freelance project with a Danish client – an illustration and info graphic project made in collaboration with food communicator Marie Sainabou Jeng for Café Noir.
Café Noir was hosting an event for Danish media in relation to their release of Aroma Editions, four new coffee products created with the coffee experience in mind, not just throwing back a cup of black liquid for the sake of an energy boost and scalding your uvula. The poster was created to give journalists key facts around Café Noir’s research, in addition to having a coffee tasting and some informational mini-classes about coffee.
Style-wise the piece was created to fit in with the Aroma Editions brand with illustrations that matched their packaging and were simple enough to be stand alone graphics in printed and online media.
The info graphic focused on the data that informed Café Noir to follow the story of taste in their new product line. For example, did you know that coffee has 28 distinguishable tastes and 66 aromas? Most people drink coffee because it is a part of their routine? Presented with these two facts, I think it’s high time that coffee drinkers get out of their rut and experience at least a few of the nearly unending flavor possibilities when it comes to being a coffee connoisseur.