Adidas Mega

MEGA Diner, Mega Fresh, Adidas Mega shoes, Fresh Laces Typography, Super Fresh, Tasty, Adidas Logo

Last month I had the opportunity to work with the team at Liquid on an Adidas project. MEGA is a new product line-up, and Liquid was tasked with creating a range of in-store displays to sell the new shoes. Photography, which was based on the commercial, included celebrity appearances by B.O.B and Paul Iacono. The campaign was centered around a diner theme, and I worked with the team to expand the MEGA print and in-store branding with typography, graphics and 3D ideas for the displays.

Above are a few of my contributions and digital sketches from the project (not all of it made the cut). Thanks for having me Liquid!